Crayon des Idées

Solution

The logo needed to be strong and streamlined, as it was to be hand stamped on leather. The company name is a word play, as 'crayon' in French means pencil, and also sounds like creating, so 'Crayon des Idées' would be "Creating Ideas" phonetically. The whole project was about the artisanal friendliness of the company, which sold dog collars, leashes, and decorative handmade goods.

Software: Adobe Illustrator and Photoshop.

My role: photography, design, and look and feel (logo, flyers, website, stationary, and business card).