40th Anniversary

Solution

The whole concept evokes Farm Boy’s origins, great food directly from lush green farm fields. The number 40 is placed on the farm fields, with the 'zero' refashioned as an 'apple' making the food and fresh produce connection explicit, while also representing the sun rising by its placement on the fields (symbolizing the brand continuous growth and evolution in its 40 years history).

Software: Adobe Illustrator.

My role: logo concept and design.